THE BFGOODRICH GARAGE
BFGoodrich Tires has a long and distinguished history as a performance tire manufacturer. From Mazda Raceway Laguna Seca to the deserts of Baja California, BFGoodrich Tires can be found in the thick of the action and on top of the podium.
WITH THE BFGOODRICH GARAGE, brains on fire SOUGHT TO RECONNECT THE BRAND WITH its ROOTS: THE DRIVERS WHO GAVe — AND CONTINUE TO GIVE — BFGOODRICH TIRES THEIR REPUTATION FOR UNPARALLELED PERFORMANCE and toughness.
We are doing this by sharing the stories of those drivers, as well as those of the professional racers who stake their careers and lives on BFGoodrich rubber. We also provide a mechanism through which ordinary drivers can ask BFGoodrich's professional ambassadors to weigh in with their expertise and experience. Through these avenues, we encourage drivers to connect with each other online, as well as in-person at motorsports and enthusiast events.
As the community manager for the BFGoodrich Garage, I am the point of contact for this passionate community of drivers and builders. I curate and edit user generated content, maintain an extensive events calendar, and serve as a liaison between the community, BFGoodrich ambassadors, and the brand itself.
I travel to motorsports and enthusiast events to document and engage with this vibrant community. I also interview and photograph brand ambassadors and exemplar enthusiasts in their home garages. From these sessions, I write profiles and stories that shed light on what it takes to answer the BFGoodrich challenge: